Internet Trends 2014


A good geeky friend of mine sent me this awesome document I am ought to share with you today. PLEASE CLICK TO OPEN THE PDF -> Internet Trends 2014 by Mary Meeker

Here is a quick overview of the 164 pages. I am still going through it right now and find it fascinating! Good luck scrolling down.



My Nominated Burpees Video Inspiration

So videos hey! 

If you remember I posted Consumers Love Video in January. I initially wrote it way before that. It sat in my folder for a few months. Shocking I know! It happened so because I initially wrote this piece for a business which did not want to do anything with video production (marketing agency we are talking about). later on I simply forgot about this work and only got back to it in January while I was writing other stories.

Consumers Love Video wasn’t the only forgotten work of mine…


About a year ago now (OMG I know) I was ‘nominated’ by the crazy obstacle racing people which I wrote a lot about in my other blog. Let me please explain, Crazy in a good way of course! :)

So I was told to do my 10 burpees and video record it putting online and nominating the next ‘victim’. I went on and completed this task straight away… with a smile on my face! However when it came to putting it online I didn’t feel like sharing my raw work. At the end of the day, I’ve done MANY amateur video / photo editing and just couldn’t leave my burpee video hang there unedited.

Since I am not the video guru at all and still learning, the video came out squeezed and squashed making me some really awkwardly large size. Well, I guess this is my start!

The start of something new, a little frighting, challenging and super exciting.

It is time to work on my own videos!!! 

I met this absolutely amazing woman couple of weeks ago, Amanda Rose who inspired me! As a result, I decided to go back to all my videos I’ve created before… thinking of potential ways to move forward. It was only natural to post my burpees video finally!


As you know I am running for Cancer Council on the 13th of July which is now taking off next Sunday. I am extremely excited as I used to hate running due to the pain and discomfort I used to get (my doctor advised me to never run if I want to be able to walk) during this awkwardly looking process.

I absolutely love it now! Moreover I am collecting donation for Cancer Council as a part of my running experience.

How can this not be inspiring and motivating?! Feel free to jump aboard and donate.

Please donate to Cancer Council Today I had an awesome 10km trail run training and I’ve created some great short videos I am putting together now! Let’s hope you guys see it very soon. I am still learning this side of the marketing / fun world so you will have to get some patience somewhere :)

Bottom line, videos are amazing! Don’t believe? Go and see what your competitors are doing? 

If you are not a business owners you shouldn’t be reading my blog. KIDDING! If you are not a business owners but a runner , creating videos of your progress, training and story sharing is an amazing motivator.

As soon as you get really comfortable with the idea of video production you will get super excited every time pushing yourself to train more and train harder. While you are only establishing your relationship with your camera it would be a challenging but also incredibly exciting journey. I know that leaving your (or mine) comfort zone seems to be scary but, on the contrary, it is inspirational, entertaining and highly valuable. Be scared for a minute and grateful till the rest of your life!


E-mail Marketing Love Spell 101

Anna Kochetkova: E-mail Marketing Love Spell 101

I am sure you remember the series How to Hire The Right Marketing Person? I started in April. Unfortunately I am not being the best marketing person right now because I have stopped my series. Well, this is not entirely true. I put my series on hold to conduct an additional research getting more views and more diverse expertise to cover the topic.

Welcome to the e-mail marketing world, as a part of the series How to Hire The Right Marketing Person?! Today I will be sharing with you how to piss people off and how to spread your love spell through e-mail marketing.

Electronic mails are so, you know, normal and ordinary that you cannot really surprise anyone much. However you can definitely annoy a few people damaging your brand. In order to be successful with your e-mails you need to start softly and conversationally, testing and asking your recipients what they think about this or that. Make them feel special.


1. Freaking reply already! I want to start with mentioning that a LOT of small businesses suck at e-mails simply because they do not respond. When someone is calling / e-mailing / Facebooking you in search of a solution, all you need to do to stand out nowadays is to respond ASAP. Half a job’s done. I will wrap it up here! KIDDING. Let’s move on.

2. Signature. Make it pretty! Small things matter. You e-mail signature is another great place to advertise your greatness. What do you have on your signature? Business logo, your name, contact details, maybe social buttons….? How about promotional items / services, testimonials, videos or even a voucher or a special gift just because they e-mailed you?

3. Stand out you please. This one is not for everyone. Many businesses are too scared to try it. Fair enough. It is in our animal nature to follow the pack. However while you are worried what will your customers think of your business when reading an e-mail, your competitors are already trying different small things to be different from you. Example? Here is the opinion I’ve gathered during my research for you. Bizow Online general manager uses one-line e-mails. His e-mail literally contain one line perhaps a question or a shocking statement (also including hello and thank you of course). Note: probably doesn’t suite your mass e-mail marketing. It might though depending on your strategy. 

4. Be the expert! If you are a marketer or an accountant or a doctor you are expected to know your staff really well. It also includes being up to date with changes, news and trends. If you learnt something new today SHARE it with the world, don’t hold the ‘secret’ back. The world will appreciate your trust in it.

5. Talk to the clients of the clients. Another great advice from the Bizow Online manager. i will illustrate it with an example. I’ve been a freelance writer for one of the women business communities. At the same time I happened to once write for someone advertising with the community. ‘I serve your clients’ e-mail will gain much more trust than an unknown ‘hello, please read me’ (of course, we are aware of the spam act and never send e-mails to the unknown to us people right).

6. Refer me and get 10% off today. Ask your existing clients (in your e-mails) to refer you to their peers if they loved working with you OR if they want a discount, gift or something else you are able to give away. Referrals generate best business ever because peers opinion is extremely valuable.

7. Telemarketing. Yes I say, good old cold calling for some businesses in some cases. Yes, it has a lot to do with your e-mail marketing. For example in the case of growing a new database in a short period of time. Due to the Spam Act changes you no longer can Google other businesses or consumers’ e-mails and spam the living light out of them. Call them and ask for a permission to e-mail to. If you are not good at cold calling get someone to do it. I went on (because I suck at cold calling) the other day and found couple of people working from overseas for $5 and a lovely Brisbane guy cold calling for $25 an hour. Your choice! If you have a big job to conquer you could set an overseas call center for $8 an hour.

8. Keep your e-mails tidy. Just like your desk, mind and life :)

9. Use A/B testing to test your headline. Will cover it in a separate blog post of mine.

10. Be social. E-mails are different from Facebook but the audience is still human so be one. Feel free to send curious news, pictures and videos. Know your audience beforehand of course.


When you put your amazing e-mail together, scheduled it or sent straight away you now need to measure your success. Do not forget, it is a constant learning process.

When measuring check your open rate which you would like to keep around 20% to 35% (which is really good so do not despair if it hasn’t happened straight away), bounce rate which should be really low and clicks which of course you’d like to have as many as you can. However some e-mails would not really target click throughs, depends on your strategy.

I am using MailChimp for myself and my clients. I enjoy working with it. It is easy, accurate and fun. It allows you to do so much it will blow your mind away. I’ve been using the free version and it’s been enough. However I am about to go premium as I want to expand my horizons.

Please do not be scared to play around and learn tools. Everyone, of course, will have their own opinion about everything. Listen to them all, test them and find whatever works for YOU the best.

If you have any questions regarding your e-mail marketing strategy or marketing in general, feel free to shot me an e-mail.

 Have you received an e-mail from me already? What do you think? Anna Kochetkova: You've Got an E-mail

Hot Business Experience – Do Not Repeat It

So everyone is doing it. It is the modern trend I haven’t given a go to yet. So here I am, trying the unknown! :)

Bikram Yoga Inner West Sydney seemed to be a good place to start.

I am a big believer in avoiding The Negativism. However today I am intending to whinge a little… Not for the sake of whinging though but to illustrate what small businesses must NOT be about. 

Anna Kochetkova: Hot Business Experience - Do Not Repeat It



I found the hot yoga place online, I read details, got my towel, water and courage, heading down to the final destination, the Bikram Yoga Inner West Sydney.

I was outside the Bikram Yoga at 3:58 pm knowing that the class would start at 4:30 pm. The business’ website encouraged to arrive at least 20 minutes prior the class to complete some forms.

On the business’ door it stated that they open their doors only 30 minutes before the class starts. Since I arrived 29 minutes before the class failing to open the locked door I suspected that they might be closed… so I rang. I rang again. The lady inside saw me and gave me one glance. I smiled and rang again.

The lady finally picked up telling me that the place won’t be open for another 30 or so seconds.

She finally came out to open the door. I decided to joke about the ‘strict’ door rule which was met really cold (so I shouldn’t have joked I figured). I realised I better shut up if I wanted to get served there at all. Same cold and distant voice asked me to take my shoes off and fill the forms out. She made sure I checked their website out before coming and that i knew all the hot yoga class requirements (thank God I read the site l0l).

The lady (I thought was a receptionist) offered me to either pay $20 for the trial class or $39 for a month challenge of committing to hot yoga every day (cheaper though hey). I knew about the offer before and was really considering it. So I took another second to think and asked couple more questions. While I tried to have a nice Aussie style  conversation with the lady she carried on typing her laptop keyboard away only occasionally looking at me not lifting her head. So I asked if I could pay $20 now, do the yoga class and if I liked it (since it was my first time ever) I will pay another $39 straight after for the month challenge. The lady giggled and explained to me that “you don’t bite half a sushi and put it back, you don’t take a jacket to wear and bring it back and you don’t…” there was a long and boring allegories speech I won’t bore you with. “Its a business Anna…” I got explained. I got pointed at the girls change room, mats and water station and left alone.

When the class started the ‘reception’ lady walked in. Her sarcastic comments and rude tone of the voice during the class didn’t make me fall in love with the business. I felt pity it happened that way because I liked the hot yoga class but won’t be coming back to Bikram Yoga Inner West Sydney.


The bottom line, when starting a new business, please think of the people you are going to work with, the culture and the attitude you’d like to have in your business. When I meet people I really want to fall in love with each of them not run away as quick as I can.

I absolutely love the first paragraph of the “Corporate Culture: The Only Truly Sustainable Competitive Advantage” article (Forbes) I’ve read the other day: “Given enough time and money, your competitors can duplicate almost everything you’ve got working for you. They can hire away some of your best people. They can reverse engineer your processes. The only thing they can’t duplicate is your culture.”

The culture of your business is your choice. I understand Bikram Yoga Inner West Sydney has chosen to customers’ unfriendly. Fair enough! However please do NOT chose to be another making me sad business. Make your business different. Shine! And make your customers fall in love with you!

#TheWolfDownUnder Selling & Leading

So I finally met him. I mean I went to watch Jordan Belfort speak. It was a night of
Jordan Belfort – Wolf of Wall Street – LIVE in Sydney event.

#TheWolfDownUnder Selling & Leading

#TheWolfDownUnder Selling & Leading

#TheWolfDownUnder Selling & Leading

*I am writing this post assuming a lot of you know at least something about the guy because I don’t want to go into much of a detail of his life. He is now well-advertised and I do not need to go through it again.

Jordan is a big personality fellow. It is so big that I got extremely tired after his 3 hour straight-line “pitch”. You can watch / listen to his product online, no need to pay hundreds of bucks to be there. It is a great system and I am really happy I paid the money and went to see the guy; however you can do it all without paying or leaving your home; and the value is just as great.

Jordan has some amazing Voice! And I dont mean his actual voice (although it is of course nice too) but his personality’s Voice, yes with the capital V. He is incredibly extroverted. He is smart. He is charismatic. He knows what he wants and he won’t settle for less no matter what is it: money, women, audience… He mentioned that his comfortable salary (if you wish) is 10 million american dollars a year. He said it almost doesn’t cover his bills if it is less. Expensive life it is.


I am sure many of us watched the well advertised The Wolf of Wall Street movie. Many loved it and a lot of you hated it. When I announced on Facebook that I was going to the Mr Belfort’s talk in Sydney I got a few haters’ comments telling me that I was wasting my time and money. Moreover, Australian television was wasting its air on him. Fair enough! The guy stole heaps of money from a lot of people, was addicted to drugs and prostitutes, got jailed, came out and now making millions again though selling his ‘how-to-sell’ sort of system not really paying the victims off as quickly as he is now obliged to by the American government. Surely an awful man, you’d say!

However I am sure many of you would like 10 million dollars a year, party all the time and crash a yacht. This is just something many of us find attractive to dream of. Not many of us would dare to do any of that. This is why we watch movies.

I am, on other hand, get sea sick on yachts, do not enjoy partying as much, have never tried drugs in my entire life and would of course like 10 million dollars a year in my bank account. However I am a writer and my interest in a public figure is fairly natural. I am curious. I am active. I love to know what’s on. Jordan happened to be on :)


My post today is not to advertise Jordan once again, not to sell his selling system but to share my experience and what I’ve learnt from the observation of the Wolf.

To start with, the tickets were $129, $149 with a book and special seat and $179 with a book, special seat and VIP party time with Jordan. Yep, this guy gets paid to party! I will be honest with you, I bought my ticket half a year in advance so it costed me $79 or so. Stingy! I wanted to party with Jordan too, of course. When I was considering to buy a VIP ticket, it was $500. I didn’t purchase it. Sorry mate it is just a bit too crazy! Saying that, I would love to be paid to to just party with:)

Half way through the Jordan’s talk I was literally happy I didn’t have to party or even come too close to him. I’ve realised my deeply introverted nature could not bare the crazy extroverted stream of energy. Too much of you, mate!


I will get to the feelings and emotions part later. However let’s go through some of the points I found curious, funny, important, useful, annoying and interesting.


Jordan believes there are two types of people: excuses people, or so called Ducks; and opportunities & results people, or so called Eagles. Ducks quack by which he means always have excuses not to do something. A lot of people following the rules are ducks according to Jordan. I think he meant hipsters (kidding). They follow manuals and rules do not apply their own thinking. They are ducks and they are excuses people and Jordan doesn’t want to do anything with them.

I went on Twitter during the talk using #TheWolfDownUnder initially to see who was sitting at the front (or who paid $179 to party with the Wolf lol) where I founds several comments of the girls at the front tweeting “don’t be a duck” etc.

Aren’t we forgetting that rules were made to be able to manage crowds. Perhaps rules are annoying to individuals and eagles but in order to keep some sort of peace in the society you need rules whether they are law, a book or any other form of authority. As we know, Jordan doesn’t like to follow any rules.

Rules are ridiculous. Eagles make things happen. J.B.

At the same time, Eagles are the minority who make a great living, are famous or notorious, they don’t usually crash their yachts and helicopters but often have one or tow. Eagles do what they have/want to do no matter what. These people usually leave a mark in the history.


Sales, Influence & Persuasion are the skills to learn, according to Jordan. They are also the skills that can be learnt and taught. Warren Edward Buffett is an American business magnate, investor, and philanthropist. He is widely considered the most successful investor of the 20th century. He is an Eagle and a good student in becoming a billionaire due to his learnt sales, influence and persuasion skills.

Do you remember the book Secret? It made a lot of noise when I was a teenager. I am sure it is still around; however I haven’t heard anyone mentioning it anymore. The book is talking about the Law of Attraction which basically requires you  to sit down and imagine 10 million dollars. Eventually it will magically appear in your hands. Well, it doesn’t really mean that. Jordan believes that visualizing setting your goals clearer allowing you to work out your steps towards it . However no results will be attracted without getting closer to them yourself.

People do not follow goals. People follow visions. J.B.

Visualising means clearing target and awareness. J.B.

Jordan was talking about, and it is important, seeing things very clear. Seeing things the way they ARE, not worse. Making sure we have a vision and clear goals. Understanding what gets us up in the morning. Jordan talked about having very precise destination understanding, awareness of the starting point and of course strategies to move forward. He finds it important to understand why something matters to us and what that is that matters to us.

I must say I agree with his quick comment on someone’s belief “I don’t need money in life”. You can be as hippy as you like but if you’re renting a house, wearing clothes or hungry, money will be really needed.

I don’t want to go through Jordan’s wealth index as I personally do not find it extremely accurate. Moreover, it is his product he’s created which might appear a little bias. I am sure you could find it if Google hard enough :)


I want to talk about the Voice! As a good friend of mine called it ‘self-worth’. There are a lot of great kids who are probably Ducks at this stage, Jordan words speaking. However they are amazing! I know some awesome writers and even marketers who can put together a million dollar article or a strategy but they absolutely cannot sell themselves and have never taken their capabilities one level up… yet.

Jordan is talking about Selling being everything in our lives because we sell products, ideas, concepts and even family and relationships. Jordan believes in empowering people to take action which should bring positive results back.

He talks about Inner world which is our Mindset and Outer world which is ideas to we apply to make our dreams come true. Selling is where it all comes together.

Jordan outlines eight basic concepts the understanding of which leads to success. They really make sense and I think a lot of you will benefit from being reminded of them. Yes reminded as I am sure we all know them already.

1. MANAGE EMOTIONAL STATE. Emotions make us feel amazing and they make us feel devastated. Moreover, they often make us feel ‘inappropriately’. You do not show you fear when come across a tiger even though you are petrified big times. Jordan suggested a great technique which I’ve learnt during my brief NLP training back in Russia. Smelling something when something good happens in order to anchor the emotion with the smell. Therefore every time you are feeling down all you do is smell your happiness trigger aroma. Jordan is talking about empowering state / feeling of course. Smelling the power, almost literally, in order to feel it.

There are eight empowering states he mentioned which are Certainty, Clarity, Courage, Confidence, Compassion, Love, Patience and happiness.

2. YOUR BELIEFS STEAL YOUR SUCCESS. According to Jordan, our beliefs are the silent killers of success. Therefore limiting beliefs should be completely eliminated. This is why, I guess, I do not support any type of religion, personally. Jordan is referring to all kinds of beliefs of course including our believe of something being impossible, too hard or stupid. None of the above is true in any situation. Individual’s perception is only a interpretation based on experiences.

3. YOUR NEGATIVITY. People focus on what they are afraid of and where they don’t want to be. Jordan suggests we don’t blame or justify ourselves. He reckons we complain too often which results in focusing on the negative aspects rather than moving on and thinking of what you want.

I must agree, it is an extremely common problem which is often not eliminated even when acknowledged. I see a lot of people walking around their offices and complaining how long this week was and how they have too much work to do instead of being happy and proud that the week went so well and they accomplished so much. Personally, I believe it is very human to whinge. It is almost like people are afraid (here it is again) to be seen too happy.

Here is an old good “How and where do I see myself in five years from now and why?” Jordan asked the audience to write these answers to the following questions down: Where are you living? Working? Company? Communicate with people you love? Charities? Vacations? Assets?

Do you want to see my answers? E-mail me and I will let you know :) 

4. YOUR REALITY VISION. Long term indicator of where you will end up in life. A vision must be grounded in reality. All he is saying that dreaming of being a president United States right after finishing University is a great vision but not very realistic. Becoming a president one day IS a realistic vision :)

5. IF YOU FAIL, FAIL ELEGANTLY. Hey, we all fail sometimes, some more often than others. However if you don’t fail you don’t learn. If you don’t learn you never progress. If you don’t progress you die, really. Maybe not literally but your venture I mean.

Take security precautions that allow you to be wrong, minimize the fungicidal pain and learn the most out of it is what Jordan promotes. Moreover, he is encouraging to learn how to succeed wildly. Jordan’s key to success is under-promising and the over-deliver. He reckons you make money by finding more customers and providing excellent service. Makes sense, right!

6. ADVERTISE YOUR PRODUCT. This is where Jordan talked about marketing whether it is direct mail, testimonials, TV, radio, door to door, public relations, website, PPC, SEO, affiliate marketing, conversion rate optimization, building a sales funnel, social media and whatever else offline and online marketing you can think of. If you want to learn more about marketing, send me an e-mail.

7. MANAGE EXPECTATIONS. GIVE MASSIVE VALUE. Jordan believes that If you break an objection, you’re likely to break rapport. He is warning about logic and encouraging to work off massive values. Give all the value they (customers) don’t even expect and you are on the top of the game. I think this is where his whatever-he-was-smelling wore out and I stopped understanding him well enough :)

8. MULTIPLE SOURCE OF OUTCOME. I can relate to this very well and I understand Jordan’s lesson here. He warns though that diversifying your income through sacrificing your core business is not a smart idea of course. He encouraged the audience to really look into affiliate marketing (which most bloggers live off).

#TheWolfDownUnder Selling & Leading

Jordan’s core elements of selling lies within love: who ever is buying of you must first love your product emotionally, trust and connect with you (the seller), trust and connect with your company or brand and, finally, your potential buyer needs to reach their threshold. Every person has a certain point(threshold) where they feel comfortable to buy.

Let me please say it again, selling & buying isn’t just products or services. I am talking about gaining your Voice! Whether you are asking for a pay raise or trying to implement a change you need to basically sell.

Now tell me, are you a DUCK or an EAGLE?

Have a watch how ‘the changed man’ is not entirely ready to answer all the questions…

60 Minutes Australian interview.

Do you enjoy long walks on the beach?

I’ve recently attended an email marketing seminar learning small bits and pieces in order to put a beautiful email campaign together for my business and my clients.

Anna Kochetkova: beautiful email campaigns with wow effect

During the seminar Iain Campbell talked about one of the ingredients to cook when planing an email marketing campaign. He of course was talking about a subject line. Did you know that 33% of people open your email because they like the subject line? Now, if your open rate is below 20%, clearly they don’t like your emails (of course there might be a few others reasons we are not discussing today).


During the seminar we succeeded different a bunch of subject lines ideas where , yet again, confirming my “risk it to win it” approach. If you are not sure what subject line works better, test them all.

*By risk I don’t mean something outrageously irrational. By risk I mean TRY things even if they sound or look a little too crazy to you. Ask your mates if they sound crazy to them if you doubt trust yourself. For example, I recently had a brave (or crazy) suggestion from one of my financial client offering to have condoms as an expo give away. While everyone in the room hated the idea I made a mental note and definitely using it for my other clients, it is an awesome idea and worth testing; however risky and sounds too crazy for many.

Beach walk - Photo by Joshua Maguire Photography

Beach walk – Photo by Joshua Maguire Photography

“Do you enjoy long walks on the beach” was my subject line to Iain Campbell, the Bizow Online (marketing agency) general manager when I sent him a LinkedIn thank you note/ message. He loved it and told me that he didn’t like these types of walks. Here exectly what he wrote:


Killer subject line! And no – can’t stand them:)

Glad you enjoyed it. See you next week.

Cheers Iain.

It worked! I loved it! When the subject like is odd, weird or unusual (but not creepy) it will make most people smile and feel curios. It is just the way we are.


However another thought occupied my mind so I decided to write this blog post. Why wouldn’t we like long walks on the beach. Well, here is what I found out asking people around.
1. I don’t like sand in my shoes

2. I don’t like walking barefoot

3. Did you say “long? OMG no!”

4. I once cut my foot in the sand. Don’t walk there again.

5. I think I’m just too English! Too many times getting burnt… (Iain Campbell)

Fair enough. ‘Sandophobia’, previous negative experience or fair skin can put people off long walks on the beach. We know how they say we have a very thin ozone layer, almost a hole in fact, above Australia.


I love beach walks however prefer coastal runs. I decided to browse long walks on the beach benefits (and other key phrases around the topics) and found nothing. So I felt obliged to write about it.

Anna Kochetkova: why should you long walk on the beach?
1. It can be emotionally soothing (unless it annoys c**p out of you)

2. It is a great exercisong tool because sand makes it harder to walk (or run) on which pushes your body to burn more calories hence lose weight.

3. You never know whom yo might meet while performing such walk. A lover of your dreams could have read my blog and went out for a walk the day you tried long walks for the first time on… and you met. Or it can be a business partner you were looking for or a publishers you’ve been trying to get through for ages. Walks on the beach could be your networking space if you wished to.

4. Walking on the beach for a long period of time can improve your immune system because beaches, if you’ve noticed, are by the ocean usually. Ocean water contains iodine which is good for your health.

In fact, iodine is an essential trace element that is vital for normal growth and development. Around 60% of the iodine in the human body is stored in the thyroid gland. The health benefits of iodine play a very important role in the normal functioning of the thyroid gland, which secretes thyroid hormones that control the base metabolic rate of the body. In fact, without iodine, thyroid hormones could not even be synthesized.

5. Walks enhance you pushing creativity and productivity.

6. They can improve your lungs capacity and overall heart well-being.

7. Your skin in fact will get more used to Aussie Sun getting less and less often burnt (it is a rock to your garden, Iain).

8. Long walks is a good way of getting over bad mood, block creativity and unsolved problems.



Cannot bare walks on the beach? Bears love them! @ Lake Clark National park, Alaska.

Cannot bare walks on the beach? Bears love them! @ Lake Clark National park, Alaska.

Read Now to Avoid Jail Time Tomorrow

I sped through some crazily wet roads tonight to be home in time to share some information with you, guys.

First of all, I am sincerely sorry for not blogging as frequent as I promised myself to blog. It is absolutely my fault. However I’d love to blame my busy life style (giggling).

Today I want to share something we all need to be aware of.

1. Why are we so scared to be marketed to?

2. Shocking e-mail marketing stats  

3. New Spam law roll out 

One of my clients shared an e-mail he received from Bizow Online which is essentially a marketing agency. I absolutely love their website by the way.

The e-mail that got shared in the office was a piece of e-mail marketing Bizow Online sent out to their over 20,000 people data base. The e-mail contained some info and primarily a link to three events happening this month: DIY E-mail Marketing, DIY Adwords and DIY Content Marketing…  The speaker likes the three dots so I am having them here.

1. Why are we so scared to be marketed to?

Seriously, why?! I know Jordan Belfort is on his way to Australia however it doesn’t mean we all are about to get ripped off.

Anna Kochetkova: 1. Why are we so scared to be marketed to?

As I finished with the event and didn’t buy anything I took a quick elevator trip with several other attendees. Some of the email marketing ‘victims’ asked the rest of the lift ‘co-travelers’ if they find the DIY Email Marketing seminar any helpful / useful. I said that I was happy to pick a lot of small and important details up and couple of girls next to me expressed their unhappiness with being ‘marketed to’. She said something along these lines “you are there to learn about email marketing knowing that you’ve been marketed to. You sit there and listen thinking when are they going to trick you and than it happens”. It wasn’t exactly like that but it was implied.

I wonder if anyone would like to be taught something by someone who failed it this something. Yes we all ‘got marketed’ into the room to listen to some very useful tips (many in the room haven’t even heard of apparently) and offered to buy a $1000 WordPress development course at the end. You know what, I’ve always wanted to do one of these, I just never had a spare $1000 (while saving for my upcoming holidays). There are two issues I can see. Let’s match with what you got.

First of all, if you have just learnt something useful and gained value WHY the heck are you so upset you got email marketed in the room. Who cares how did they get the message out to you.

And secondly, if they didn’t e-mail you how would you ever learn (of course, there are other means of obtaining information but you get my point) whatever you learnt tonight?

See where I am going with it?! :)

I’ve gone to a few seminars this year and learnt an incredible lot out of this experience. I also attended some c**p events and I’ve learnt how to distinguish them from the crowd. Either way, I’ve gained the value I was looking for. Therefore I am, in fact, grateful I got marketed.

2. Shocking e-mail marketing stats  

The DIY Email Marketing seminar started with the speakers name I am sure; however I went out to powder my nose and missed out on this highly valuable information (which I caught up on later when send a thank you note). I walked in back on when the speaker was presenting some staggering statistics about email marketing. Instead of me re-telling you what they are, I took a picture of them and uploaded below. Enjoy! :)

Anna Kochetkova: email marketing stats

I want to draw you attention to the 44% on the top and 33% talking about the subject line.  Two very basic but often cooked wrongly ingredients of email marketing. I am not an exception here!

3. New Spam law roll out 

This is something I am very embarrassed of because I didn’t know it. As simple as that! However digital marketing changes quicker than Sydney weather in a day, I should have been on the top of that. Well, I am now! :)


Anna Kochetkova: SPAM ACT 2003 roll out MUST READ

The main thing you need to know about it that you, as a business or a marketer or both, can no longer just Google your prospective clients and email the s**t out of them. You, now, have to have the consent otherwise emailing is illegal. There is an exception though. You can e-mail someone without directly asking them for a permission only if your role is in particular resonance with the person’s (you emailing to) role of function. In other works, if you message in your email directly relates to the role of function of the recipient (aka asking for a quote etc) you are welcome to email without calling first and asking to email.

Other than that, please call people you don’t know and ask for their e-mail before sending one.

I am going back to Bizow Online to ask if they are hiring… KIDDING! I am back for more of their goodies. Next week they are talking about DIY AdWords which would be especially curious as I have an AdWords certificate however never really fully engaged in any campaigns. The week after that is DIY Content Marketing which is what I am all about myself :) I am looking forward!

If you would like me to share the content of the three seminars just leave a quick message in the comments below and I will do it happily! Thank you 

What Networking Events Are For?

So I tried yoga today for the very first time (ok maybe third or so). My first impression is simple: ODD!

yoga with anna

First, I don’t look hot (like yoga pictures people usually look:)) while practicing yoga, I look like an awkward whale suffering from interjection (giggling). Secondly, I love stretching and I enjoyed that part of the whole idea during the class; however for the rest of the time I felt incredibly out of water (like a fish, I assume the saying is). Of course, when ever we are trying something new it is inevitable to feel uncomfortable about it first time. However, during the yoga class in my local gym we literally slept for 10 minutes at the end as a part of the ‘training’. What? Yeah, I know, ODD.

I couldn’t omit this bit of information therefore I included it with some curious occurrence in my life recently as well. Also, I am incredibly impatient right now because I’ve been exposed to some utterly awesome stuff on the weekend. I am putting a post for you together already. It is a BOMB! Trust me on that one! :)

Now, let’s move on to something a little bit more of my environment and less of fish with no water (giggling).

NETWORKING, in particular.


Now, I called it Networking 202 because you now how everything is 101? It is Copywriting 101 or Video Editing 101 or Farming for Dummies 101 etc. I am making one step forward and going Networking 202 (giggling).

I’m sure you’ve been to a networking event or two. We all know (more or less) how it usually rolls. You gather all together and talk night away on the topic of that night whatever networking theme is either marketing, business or skiing. Many networking events have some sort of seminar or a presentation at the beginning as well as educating, inspiring or often advertising (or informing, in other words) side of it. Networking is like speed dating, just more awesome :) 


Recently I’ve taken one of my coworkers to a marketing seminar and networking event hoping to learn something new, get inspired and … network of course. Networking is a process of developing and using contacts made in business for purposes beyond the reason for the initial contact. For example, a sales representative may ask a customer for names of others who may be interested in his product. 

Many people go to networking events, but very few know how to network effectively. Networking is more than just getting out and meeting people. Networking is a structured plan to get to know people who will do business with you or introduce you to those who will.

Networking for me is an opportunity to refresh my vision and confirm I am on the right track (or not) with my projects. My coworker and I went to one of the marketing events in Sydney which got me thinking that not everyone knows what networking is really for. Yes it is, of course, amazing for your connections’ expansion and new people meeting but it is not a plane business card hand out or … a pick up spot. Yes yes I didn’t mistype it!

So on the day my colleague and I arrived a little earlier, got a drink each, found a spot to land and stared around in anticipation. As it often happens, two minutes into enjoying our drinks both of us stroke a conversation with neighboring network-ers. While I was listening to a marketing business owner about how  amazing he thought he was and how his ultimate goal of that night was to distribute as many of his business cards as possible; my work friend was talking to a manufacturing business man next to her.

Both, my coworker and myself, left the event feeling like we’ve taken something valuable away. My colleague seemed to feel inspired looking forward the next day at work. Or so I thought! The event fell on Wednesday. On Friday, however, my coworker was slightly harassed by one of the business owners she met during the event I invited her too. As she was repeatedly asked out for dinner which she repeatedly declined, she stopped feeling so inspired.

I had some really cool events in my life and I attended some complete waste of time “seminars” and “summits” massively sales orientated events or simply cult resembling gathering. I run events myself and won’t lie that events ARE, in fact, one step of the marketing strategy plan. However (!), it will most likely fail if you have nothing to offer to the table!


the moral of the stroy

Since I’ve gone to some awesome events and to some absolute c**p, I took a courage of summing networking events up pointing out what they are really for.

  1. Although it sounds ungraceful to some, events are a part of a common marketing strategy. However it doesn’t make it wrong! BAD marketing makes it WRONG! Don’t just sell or don’t just give your business cards out but offer something irresistible, awesome, fun, useful or entertaining.
  2. Expanding, and growing your connections is one of the reasons many smart people attend smart networking events. Not any events but the Right ones. It is important to surround yourself with successful, honest and inspiring people because it is very contagious to be around them. Have you ever noticed how you get more judgmental around the same people, or sadder around pessimist or feel like can climb an Everest around dreamers?
  3. Education for either sides: learning from the speakers and the audience. By learning I mean absorbing whatever is relevant to you. Bad experience is often as much of a win as good experience. Learning How-Not-To-Do is priceless!
  4. Inspiration is one of my favorite. I love getting inspired. It gives me such a giant kick to move on and finally DO what I want to do. Bad events can sometimes damage our level of inspiration and enthusiasm. One of good example, for me, would be a church gathering or a highly sales orientated event.
  5. Ideas brainstorming & sharing is an inevitable part of any average to excellent networking events. Everyone is unique and full of ideas. However not everyone share theirs and not everyone know how to get their ideas out of their heads. Remember while your idea is inside your head (no matter how brilliant it is) it is just nan idea and won’t make a difference. As soon as you get it out there you might be launching your own shuttle to Mars.
  6. Venture birth is what many people are interested in AND many people are totally missing out on it. It is so because many people still often perceive networking events as clients’ search rather than opportunities.
  7. Finally, at the end of the day most of professional and business networking events are targeting sales in one way or another. As I mentioned earlier events ARE one of the marketing ticks on a marketing plan. Let me repeat it again, it doesn’t make it wrong or bad, it is just the way it is.

Your turn talking now! SHARE in the comments below what kind of networking events do you usually attend? Why? And what is your biggest take usually?

What you think-