The Internet: love it or hate it?

- Young people are constantly staring at their mobile screens.

- People now talk to their phones and screens more often than relatives.

- People seem to prefer online to offline, the real world.

- Predators can now find our kids easier and more discrete.

- The Internet and social media obsession is an addictive disease making people fat, dumb and anti-social. It is all about businesses making money.

The Internet: love it or hate it?

About a century ago it was television that was blamed all the world’s miseries for.  In 2014, when its now been 10 years since we moved to Facebook for our friendly catch ups and witch-y bragging, it is all about social media being evil. Just like forbidden music on the radio, evil TV sets tearing families apart and mobile phones radiation, The Internet has now separated our world into obsessed with it and totally hate it.

Anna Kochetkova: The Internet: love it or hate it?


I happened to be dating a hater while representing an obsessed lover on the Internet. Opposites attract, indeed.

I myself moved on from “Facebook? Me? No way” in 2008 to “OMG this is amazing” in 2010. I wasn’t born the way I am now about the Internet. I was the last kid on the block who’s parents finally got a computer (even though all it could do was showing an empty blue screen). I also became a victim of online thread years before media started to talk about online bullying. I’ve gone through some long and steep learning curve before I was converted into the Internet follower and social media lover.

Social media is now my job, my passion and my leisure. Is it evil because it took me off the real life putting behind the screen? Am I deprived from sleep, social interaction or started loosing my mind? Am I a lonely and anti-social individual hiding behind the screen of my laptops with 20 cats sleeping all over my desk? Believe it or not but I am one of the most social people you will ever meet, I have no sleeping issues, exercise regularly, spend as much time outside as I can, have no cats and have been in loving long term relationship for over 4 years now. The Internet has changed my life a lot but it has not changed who I am.

I am an introvert. I love my me-time. I am not lonely when I am alone. The Internet, in fact, feeds my cravings for being along enhancing my offline life. I’ve embraced social media almost fully integrating it into my life sharing, researching, chatting, updating, learning, buying, producing, selling, etc, etc, etc. However, when I get tired I turn it off, I go for a run and come back into the online stream fresh and excited.

Society is founded on communicating knowledge. That is why language and writing were invented. The Internet is just a faster way of exchanging that knowledge. Like cars were faster than horses and the telegraph faster than letters, the Internet is just a step up on the road to instant communication of thoughts, ideas, and information.

The Internet has changed our lives making some practices obsolete and others enhanced. The Internet has replaced some of the things people used to do regularly. Handwriting a letter, for example,  78 percent of people in America is something they have given up.

Is Spongebob Ruining Our Kids Lives?

I love animation wether it is American, Russian, Mexican, Japanese or European production. I’ve always loved living in colorful imaginary worlds of Disney. It resonates with my personality and occasional escape-tism. Although The Little Mermaid and Bugs Bunny used to me my two heroes in my late childhood I did not plan to become one of them. My answer to the question ‘Whom do you want to be when grow up’ was traditional including a few ‘ordinary’ options like a vet, a cosmonaut and whatever else was a popular back in Russia in the early and mid 90s.

A few weeks ago a friend of mine told me that his nephew (a new generation kid) wanted to be Spongebob when he grows up.

Anna Kochetkova: spongebob burgers

I started watching Spongebob fairly late in my life because back in Russia (when I was a kid) we only watched local or Japanese production with only a little bit of Disney sprinkles. I always loved Spongebob but of course never wanted to be one. At the end of the day, he is a sponge. How can he be a role model? Apparently, he can.

My friend’s nephew announced his hero (Spongebob) which absolutely shocked my friend who replied with the following: ‘So you want to be a middle aged guy who flips burgers his entire life, cannot pass a driving license exam and goes jellyfish catching on the weekends with a Sea Star who appears to be either really dumb or intellectually challenged?’

It made me thinking… I grew up with fairly tales. I grew up with my mothers stories she read me about Vikings, warriors and princesses, witches and magic. The year 2014 kids love Spongebob. Don’t get me wrong, I love the Spongebob happiness and easy attitude toward life; however, as my friend pointed out, Spongebob has no ambitions, no drive and cries every time something goes wrong in his life, he is naive, trusting and always gets in silly troubles in real life could cost our kids their lives.

Is modern animation production putting our kids in danger? 

Five Elements I Stand By: Creating Awesome Brands

I love this SlideShare so felt obliged to share it with you! Take a few minutes and check it out.

These are the elements which make up the working environment of your dream (well, or mine, definitely lol). These five elements generate millions in revenue, changing the world. These five elements make up awesome brands! Be a part of The #awesome!

The Curious Case of Anna Kochetkova: from sole trader to full timer.

It’s almost been a month since my last post. How embarrassing! I must admit I’ve gone slack with my blogging because I’ve been blogging for everyone else but myself. My freelance writing was going pretty good and I was running out of hands with the amount of coming through work.

Although I was snowed down with writing I accepted a job offer starting my marketing career from scratch. My marketing experience goes back a few years ago. It started with search engine optimisation and copy writing. I’ve now taken a new challenge aboard and joined an event marketing team within a large Sydney organisation starting up as a marketing assistant. It doesn’t make sense to you? 

Starting up with criterion conferences

So many people are working hard on moving on to working solo lifestyle (or partnerships), embracing self-employment whereas I moved on from sole trading to employment agreeing on earning less money than I was making two weeks ago, freelancing for mortgage brokers and small accounting firm. Why would I make such seemingly stupid move in my career?

I worked for IT, finance, music, building, education and a few other industries over the last few months which I enjoyed a lot; but I felt like it was time to move on. It might sound absolutely crazy to you but my desire to try working for bigger sharks grew proportionally with the growing amount of freelance work I started to get. Childish for some, challenging for others, I decided to abandon self-employment and dive into the corporate world. And you know what, I am also determined to make an exciting career out of this experience, before I jump into a new adventure. Does it mean I won’t blog anymore? Of course not! As soon as I get back on my feet I will be back typing my life away. Give me about a week or two! :)

Does it mean self-employment wasn’t for me? I cannot give you a definite answer at this stage in my life. I think I lacked the courage and the knowledge. I don’t think I was tough enough. However, I did enjoy working for myself and I feel I will be back. However at this time of my life I am embracing something different. I am sailing towards the unknown.

I had to say No to a few potential clients and even a few current ones which pissed them off. I am thinking it will affect my brand in the future; however sometimes we are ought to make tough decisions in order to move on forward. So here I am, undressed by my honestly, telling the whole world that I’ve swapped self-employment, thousands of people chase, for corporate full time employment starting from the very beginning of the career ladder.

If you find this experience curious stick around – I will be blogging a lot about it. 

BONUS ANNOUNCEMENT: in the course of my work with Parramatta based accounting firm I was lucky to work on trade show organisation. The experience is absolutely priceless! I’ve started drafting the blog and will be sharing it with you hopefully in about two weeks. I highly recommend you stay in touch – it will blow your mind away.

I am also running my second City2Surf tomorrow and if you are in Sydney, please feel free to come down to Bondi Beach! See you at the finish line!

Internet Trends 2014


A good geeky friend of mine sent me this awesome document I am ought to share with you today. PLEASE CLICK TO OPEN THE PDF -> Internet Trends 2014 by Mary Meeker

Here is a quick overview of the 164 pages. I am still going through it right now and find it fascinating! Good luck scrolling down.



My Nominated Burpees Video Inspiration

So videos hey! 

If you remember I posted Consumers Love Video in January. I initially wrote it way before that. It sat in my folder for a few months. Shocking I know! It happened so because I initially wrote this piece for a business which did not want to do anything with video production (marketing agency we are talking about). later on I simply forgot about this work and only got back to it in January while I was writing other stories.

Consumers Love Video wasn’t the only forgotten work of mine…


About a year ago now (OMG I know) I was ‘nominated’ by the crazy obstacle racing people which I wrote a lot about in my other blog. Let me please explain, Crazy in a good way of course! :)

So I was told to do my 10 burpees and video record it putting online and nominating the next ‘victim’. I went on and completed this task straight away… with a smile on my face! However when it came to putting it online I didn’t feel like sharing my raw work. At the end of the day, I’ve done MANY amateur video / photo editing and just couldn’t leave my burpee video hang there unedited.

Since I am not the video guru at all and still learning, the video came out squeezed and squashed making me some really awkwardly large size. Well, I guess this is my start!

The start of something new, a little frighting, challenging and super exciting.

It is time to work on my own videos!!! 

I met this absolutely amazing woman couple of weeks ago, Amanda Rose who inspired me! As a result, I decided to go back to all my videos I’ve created before… thinking of potential ways to move forward. It was only natural to post my burpees video finally!


As you know I am running for Cancer Council on the 13th of July which is now taking off next Sunday. I am extremely excited as I used to hate running due to the pain and discomfort I used to get (my doctor advised me to never run if I want to be able to walk) during this awkwardly looking process.

I absolutely love it now! Moreover I am collecting donation for Cancer Council as a part of my running experience.

How can this not be inspiring and motivating?! Feel free to jump aboard and donate.

Please donate to Cancer Council Today I had an awesome 10km trail run training and I’ve created some great short videos I am putting together now! Let’s hope you guys see it very soon. I am still learning this side of the marketing / fun world so you will have to get some patience somewhere :)

Bottom line, videos are amazing! Don’t believe? Go and see what your competitors are doing? 

If you are not a business owners you shouldn’t be reading my blog. KIDDING! If you are not a business owners but a runner , creating videos of your progress, training and story sharing is an amazing motivator.

As soon as you get really comfortable with the idea of video production you will get super excited every time pushing yourself to train more and train harder. While you are only establishing your relationship with your camera it would be a challenging but also incredibly exciting journey. I know that leaving your (or mine) comfort zone seems to be scary but, on the contrary, it is inspirational, entertaining and highly valuable. Be scared for a minute and grateful till the rest of your life!


E-mail Marketing Love Spell 101

Anna Kochetkova: E-mail Marketing Love Spell 101

I am sure you remember the series How to Hire The Right Marketing Person? I started in April. Unfortunately I am not being the best marketing person right now because I have stopped my series. Well, this is not entirely true. I put my series on hold to conduct an additional research getting more views and more diverse expertise to cover the topic.

Welcome to the e-mail marketing world, as a part of the series How to Hire The Right Marketing Person?! Today I will be sharing with you how to piss people off and how to spread your love spell through e-mail marketing.

Electronic mails are so, you know, normal and ordinary that you cannot really surprise anyone much. However you can definitely annoy a few people damaging your brand. In order to be successful with your e-mails you need to start softly and conversationally, testing and asking your recipients what they think about this or that. Make them feel special.


1. Freaking reply already! I want to start with mentioning that a LOT of small businesses suck at e-mails simply because they do not respond. When someone is calling / e-mailing / Facebooking you in search of a solution, all you need to do to stand out nowadays is to respond ASAP. Half a job’s done. I will wrap it up here! KIDDING. Let’s move on.

2. Signature. Make it pretty! Small things matter. You e-mail signature is another great place to advertise your greatness. What do you have on your signature? Business logo, your name, contact details, maybe social buttons….? How about promotional items / services, testimonials, videos or even a voucher or a special gift just because they e-mailed you?

3. Stand out you please. This one is not for everyone. Many businesses are too scared to try it. Fair enough. It is in our animal nature to follow the pack. However while you are worried what will your customers think of your business when reading an e-mail, your competitors are already trying different small things to be different from you. Example? Here is the opinion I’ve gathered during my research for you. Bizow Online general manager uses one-line e-mails. His e-mail literally contain one line perhaps a question or a shocking statement (also including hello and thank you of course). Note: probably doesn’t suite your mass e-mail marketing. It might though depending on your strategy. 

4. Be the expert! If you are a marketer or an accountant or a doctor you are expected to know your staff really well. It also includes being up to date with changes, news and trends. If you learnt something new today SHARE it with the world, don’t hold the ‘secret’ back. The world will appreciate your trust in it.

5. Talk to the clients of the clients. Another great advice from the Bizow Online manager. i will illustrate it with an example. I’ve been a freelance writer for one of the women business communities. At the same time I happened to once write for someone advertising with the community. ‘I serve your clients’ e-mail will gain much more trust than an unknown ‘hello, please read me’ (of course, we are aware of the spam act and never send e-mails to the unknown to us people right).

6. Refer me and get 10% off today. Ask your existing clients (in your e-mails) to refer you to their peers if they loved working with you OR if they want a discount, gift or something else you are able to give away. Referrals generate best business ever because peers opinion is extremely valuable.

7. Telemarketing. Yes I say, good old cold calling for some businesses in some cases. Yes, it has a lot to do with your e-mail marketing. For example in the case of growing a new database in a short period of time. Due to the Spam Act changes you no longer can Google other businesses or consumers’ e-mails and spam the living light out of them. Call them and ask for a permission to e-mail to. If you are not good at cold calling get someone to do it. I went on (because I suck at cold calling) the other day and found couple of people working from overseas for $5 and a lovely Brisbane guy cold calling for $25 an hour. Your choice! If you have a big job to conquer you could set an overseas call center for $8 an hour.

8. Keep your e-mails tidy. Just like your desk, mind and life :)

9. Use A/B testing to test your headline. Will cover it in a separate blog post of mine.

10. Be social. E-mails are different from Facebook but the audience is still human so be one. Feel free to send curious news, pictures and videos. Know your audience beforehand of course.


When you put your amazing e-mail together, scheduled it or sent straight away you now need to measure your success. Do not forget, it is a constant learning process.

When measuring check your open rate which you would like to keep around 20% to 35% (which is really good so do not despair if it hasn’t happened straight away), bounce rate which should be really low and clicks which of course you’d like to have as many as you can. However some e-mails would not really target click throughs, depends on your strategy.

I am using MailChimp for myself and my clients. I enjoy working with it. It is easy, accurate and fun. It allows you to do so much it will blow your mind away. I’ve been using the free version and it’s been enough. However I am about to go premium as I want to expand my horizons.

Please do not be scared to play around and learn tools. Everyone, of course, will have their own opinion about everything. Listen to them all, test them and find whatever works for YOU the best.

If you have any questions regarding your e-mail marketing strategy or marketing in general, feel free to shot me an e-mail.

 Have you received an e-mail from me already? What do you think? Anna Kochetkova: You've Got an E-mail

Hot Business Experience – Do Not Repeat It

So everyone is doing it. It is the modern trend I haven’t given a go to yet. So here I am, trying the unknown! :)

Bikram Yoga Inner West Sydney seemed to be a good place to start.

I am a big believer in avoiding The Negativism. However today I am intending to whinge a little… Not for the sake of whinging though but to illustrate what small businesses must NOT be about. 

Anna Kochetkova: Hot Business Experience - Do Not Repeat It



I found the hot yoga place online, I read details, got my towel, water and courage, heading down to the final destination, the Bikram Yoga Inner West Sydney.

I was outside the Bikram Yoga at 3:58 pm knowing that the class would start at 4:30 pm. The business’ website encouraged to arrive at least 20 minutes prior the class to complete some forms.

On the business’ door it stated that they open their doors only 30 minutes before the class starts. Since I arrived 29 minutes before the class failing to open the locked door I suspected that they might be closed… so I rang. I rang again. The lady inside saw me and gave me one glance. I smiled and rang again.

The lady finally picked up telling me that the place won’t be open for another 30 or so seconds.

She finally came out to open the door. I decided to joke about the ‘strict’ door rule which was met really cold (so I shouldn’t have joked I figured). I realised I better shut up if I wanted to get served there at all. Same cold and distant voice asked me to take my shoes off and fill the forms out. She made sure I checked their website out before coming and that i knew all the hot yoga class requirements (thank God I read the site l0l).

The lady (I thought was a receptionist) offered me to either pay $20 for the trial class or $39 for a month challenge of committing to hot yoga every day (cheaper though hey). I knew about the offer before and was really considering it. So I took another second to think and asked couple more questions. While I tried to have a nice Aussie style  conversation with the lady she carried on typing her laptop keyboard away only occasionally looking at me not lifting her head. So I asked if I could pay $20 now, do the yoga class and if I liked it (since it was my first time ever) I will pay another $39 straight after for the month challenge. The lady giggled and explained to me that “you don’t bite half a sushi and put it back, you don’t take a jacket to wear and bring it back and you don’t…” there was a long and boring allegories speech I won’t bore you with. “Its a business Anna…” I got explained. I got pointed at the girls change room, mats and water station and left alone.

When the class started the ‘reception’ lady walked in. Her sarcastic comments and rude tone of the voice during the class didn’t make me fall in love with the business. I felt pity it happened that way because I liked the hot yoga class but won’t be coming back to Bikram Yoga Inner West Sydney.


The bottom line, when starting a new business, please think of the people you are going to work with, the culture and the attitude you’d like to have in your business. When I meet people I really want to fall in love with each of them not run away as quick as I can.

I absolutely love the first paragraph of the “Corporate Culture: The Only Truly Sustainable Competitive Advantage” article (Forbes) I’ve read the other day: “Given enough time and money, your competitors can duplicate almost everything you’ve got working for you. They can hire away some of your best people. They can reverse engineer your processes. The only thing they can’t duplicate is your culture.”

The culture of your business is your choice. I understand Bikram Yoga Inner West Sydney has chosen to customers’ unfriendly. Fair enough! However please do NOT chose to be another making me sad business. Make your business different. Shine! And make your customers fall in love with you!

#TheWolfDownUnder Selling & Leading

So I finally met him. I mean I went to watch Jordan Belfort speak. It was a night of
Jordan Belfort – Wolf of Wall Street – LIVE in Sydney event.

#TheWolfDownUnder Selling & Leading

#TheWolfDownUnder Selling & Leading

#TheWolfDownUnder Selling & Leading

*I am writing this post assuming a lot of you know at least something about the guy because I don’t want to go into much of a detail of his life. He is now well-advertised and I do not need to go through it again.

Jordan is a big personality fellow. It is so big that I got extremely tired after his 3 hour straight-line “pitch”. You can watch / listen to his product online, no need to pay hundreds of bucks to be there. It is a great system and I am really happy I paid the money and went to see the guy; however you can do it all without paying or leaving your home; and the value is just as great.

Jordan has some amazing Voice! And I dont mean his actual voice (although it is of course nice too) but his personality’s Voice, yes with the capital V. He is incredibly extroverted. He is smart. He is charismatic. He knows what he wants and he won’t settle for less no matter what is it: money, women, audience… He mentioned that his comfortable salary (if you wish) is 10 million american dollars a year. He said it almost doesn’t cover his bills if it is less. Expensive life it is.


I am sure many of us watched the well advertised The Wolf of Wall Street movie. Many loved it and a lot of you hated it. When I announced on Facebook that I was going to the Mr Belfort’s talk in Sydney I got a few haters’ comments telling me that I was wasting my time and money. Moreover, Australian television was wasting its air on him. Fair enough! The guy stole heaps of money from a lot of people, was addicted to drugs and prostitutes, got jailed, came out and now making millions again though selling his ‘how-to-sell’ sort of system not really paying the victims off as quickly as he is now obliged to by the American government. Surely an awful man, you’d say!

However I am sure many of you would like 10 million dollars a year, party all the time and crash a yacht. This is just something many of us find attractive to dream of. Not many of us would dare to do any of that. This is why we watch movies.

I am, on other hand, get sea sick on yachts, do not enjoy partying as much, have never tried drugs in my entire life and would of course like 10 million dollars a year in my bank account. However I am a writer and my interest in a public figure is fairly natural. I am curious. I am active. I love to know what’s on. Jordan happened to be on :)


My post today is not to advertise Jordan once again, not to sell his selling system but to share my experience and what I’ve learnt from the observation of the Wolf.

To start with, the tickets were $129, $149 with a book and special seat and $179 with a book, special seat and VIP party time with Jordan. Yep, this guy gets paid to party! I will be honest with you, I bought my ticket half a year in advance so it costed me $79 or so. Stingy! I wanted to party with Jordan too, of course. When I was considering to buy a VIP ticket, it was $500. I didn’t purchase it. Sorry mate it is just a bit too crazy! Saying that, I would love to be paid to to just party with:)

Half way through the Jordan’s talk I was literally happy I didn’t have to party or even come too close to him. I’ve realised my deeply introverted nature could not bare the crazy extroverted stream of energy. Too much of you, mate!


I will get to the feelings and emotions part later. However let’s go through some of the points I found curious, funny, important, useful, annoying and interesting.


Jordan believes there are two types of people: excuses people, or so called Ducks; and opportunities & results people, or so called Eagles. Ducks quack by which he means always have excuses not to do something. A lot of people following the rules are ducks according to Jordan. I think he meant hipsters (kidding). They follow manuals and rules do not apply their own thinking. They are ducks and they are excuses people and Jordan doesn’t want to do anything with them.

I went on Twitter during the talk using #TheWolfDownUnder initially to see who was sitting at the front (or who paid $179 to party with the Wolf lol) where I founds several comments of the girls at the front tweeting “don’t be a duck” etc.

Aren’t we forgetting that rules were made to be able to manage crowds. Perhaps rules are annoying to individuals and eagles but in order to keep some sort of peace in the society you need rules whether they are law, a book or any other form of authority. As we know, Jordan doesn’t like to follow any rules.

Rules are ridiculous. Eagles make things happen. J.B.

At the same time, Eagles are the minority who make a great living, are famous or notorious, they don’t usually crash their yachts and helicopters but often have one or tow. Eagles do what they have/want to do no matter what. These people usually leave a mark in the history.


Sales, Influence & Persuasion are the skills to learn, according to Jordan. They are also the skills that can be learnt and taught. Warren Edward Buffett is an American business magnate, investor, and philanthropist. He is widely considered the most successful investor of the 20th century. He is an Eagle and a good student in becoming a billionaire due to his learnt sales, influence and persuasion skills.

Do you remember the book Secret? It made a lot of noise when I was a teenager. I am sure it is still around; however I haven’t heard anyone mentioning it anymore. The book is talking about the Law of Attraction which basically requires you  to sit down and imagine 10 million dollars. Eventually it will magically appear in your hands. Well, it doesn’t really mean that. Jordan believes that visualizing setting your goals clearer allowing you to work out your steps towards it . However no results will be attracted without getting closer to them yourself.

People do not follow goals. People follow visions. J.B.

Visualising means clearing target and awareness. J.B.

Jordan was talking about, and it is important, seeing things very clear. Seeing things the way they ARE, not worse. Making sure we have a vision and clear goals. Understanding what gets us up in the morning. Jordan talked about having very precise destination understanding, awareness of the starting point and of course strategies to move forward. He finds it important to understand why something matters to us and what that is that matters to us.

I must say I agree with his quick comment on someone’s belief “I don’t need money in life”. You can be as hippy as you like but if you’re renting a house, wearing clothes or hungry, money will be really needed.

I don’t want to go through Jordan’s wealth index as I personally do not find it extremely accurate. Moreover, it is his product he’s created which might appear a little bias. I am sure you could find it if Google hard enough :)


I want to talk about the Voice! As a good friend of mine called it ‘self-worth’. There are a lot of great kids who are probably Ducks at this stage, Jordan words speaking. However they are amazing! I know some awesome writers and even marketers who can put together a million dollar article or a strategy but they absolutely cannot sell themselves and have never taken their capabilities one level up… yet.

Jordan is talking about Selling being everything in our lives because we sell products, ideas, concepts and even family and relationships. Jordan believes in empowering people to take action which should bring positive results back.

He talks about Inner world which is our Mindset and Outer world which is ideas to we apply to make our dreams come true. Selling is where it all comes together.

Jordan outlines eight basic concepts the understanding of which leads to success. They really make sense and I think a lot of you will benefit from being reminded of them. Yes reminded as I am sure we all know them already.

1. MANAGE EMOTIONAL STATE. Emotions make us feel amazing and they make us feel devastated. Moreover, they often make us feel ‘inappropriately’. You do not show you fear when come across a tiger even though you are petrified big times. Jordan suggested a great technique which I’ve learnt during my brief NLP training back in Russia. Smelling something when something good happens in order to anchor the emotion with the smell. Therefore every time you are feeling down all you do is smell your happiness trigger aroma. Jordan is talking about empowering state / feeling of course. Smelling the power, almost literally, in order to feel it.

There are eight empowering states he mentioned which are Certainty, Clarity, Courage, Confidence, Compassion, Love, Patience and happiness.

2. YOUR BELIEFS STEAL YOUR SUCCESS. According to Jordan, our beliefs are the silent killers of success. Therefore limiting beliefs should be completely eliminated. This is why, I guess, I do not support any type of religion, personally. Jordan is referring to all kinds of beliefs of course including our believe of something being impossible, too hard or stupid. None of the above is true in any situation. Individual’s perception is only a interpretation based on experiences.

3. YOUR NEGATIVITY. People focus on what they are afraid of and where they don’t want to be. Jordan suggests we don’t blame or justify ourselves. He reckons we complain too often which results in focusing on the negative aspects rather than moving on and thinking of what you want.

I must agree, it is an extremely common problem which is often not eliminated even when acknowledged. I see a lot of people walking around their offices and complaining how long this week was and how they have too much work to do instead of being happy and proud that the week went so well and they accomplished so much. Personally, I believe it is very human to whinge. It is almost like people are afraid (here it is again) to be seen too happy.

Here is an old good “How and where do I see myself in five years from now and why?” Jordan asked the audience to write these answers to the following questions down: Where are you living? Working? Company? Communicate with people you love? Charities? Vacations? Assets?

Do you want to see my answers? E-mail me and I will let you know :) 

4. YOUR REALITY VISION. Long term indicator of where you will end up in life. A vision must be grounded in reality. All he is saying that dreaming of being a president United States right after finishing University is a great vision but not very realistic. Becoming a president one day IS a realistic vision :)

5. IF YOU FAIL, FAIL ELEGANTLY. Hey, we all fail sometimes, some more often than others. However if you don’t fail you don’t learn. If you don’t learn you never progress. If you don’t progress you die, really. Maybe not literally but your venture I mean.

Take security precautions that allow you to be wrong, minimize the fungicidal pain and learn the most out of it is what Jordan promotes. Moreover, he is encouraging to learn how to succeed wildly. Jordan’s key to success is under-promising and the over-deliver. He reckons you make money by finding more customers and providing excellent service. Makes sense, right!

6. ADVERTISE YOUR PRODUCT. This is where Jordan talked about marketing whether it is direct mail, testimonials, TV, radio, door to door, public relations, website, PPC, SEO, affiliate marketing, conversion rate optimization, building a sales funnel, social media and whatever else offline and online marketing you can think of. If you want to learn more about marketing, send me an e-mail.

7. MANAGE EXPECTATIONS. GIVE MASSIVE VALUE. Jordan believes that If you break an objection, you’re likely to break rapport. He is warning about logic and encouraging to work off massive values. Give all the value they (customers) don’t even expect and you are on the top of the game. I think this is where his whatever-he-was-smelling wore out and I stopped understanding him well enough :)

8. MULTIPLE SOURCE OF OUTCOME. I can relate to this very well and I understand Jordan’s lesson here. He warns though that diversifying your income through sacrificing your core business is not a smart idea of course. He encouraged the audience to really look into affiliate marketing (which most bloggers live off).

#TheWolfDownUnder Selling & Leading

Jordan’s core elements of selling lies within love: who ever is buying of you must first love your product emotionally, trust and connect with you (the seller), trust and connect with your company or brand and, finally, your potential buyer needs to reach their threshold. Every person has a certain point(threshold) where they feel comfortable to buy.

Let me please say it again, selling & buying isn’t just products or services. I am talking about gaining your Voice! Whether you are asking for a pay raise or trying to implement a change you need to basically sell.

Now tell me, are you a DUCK or an EAGLE?

Have a watch how ‘the changed man’ is not entirely ready to answer all the questions…

60 Minutes Australian interview.