Like Jeff Weiner, or How to Become A Publisher on LinkedIn

CEO of LinkedIn

So I got asked a few times now why I can post on LinkedIn and they can’t. Well, ladies and gents, strap yourself in, I am about to tell you.

Although I am not near Jeff’s number of followers I have finally rolled over my first thousand. How did I get there?

In February of 2014, LinkedIn opened up its publishing platform to it’s members, meaning anyone can apply to publish articles on LinkedIn. It feels like much longer time ago but believe it or not it has not even been a year.

On the side note, LinkedIn isn’t particularly the quickest social media channel – it took them a few years to finally add a possibility to publish images on LinkedIn using a mobile phone and they have recently introduced cover images which I personally a big fan of. Well done, guys, better later than never.

Since the unleashed publishing function I have posted 17 posts, unknowingly accumulated 1023 followers, gained 4211 views (as for today 29.10.14) all up, a dozen of comments and likes generating additional 500 connections. I cannot say I’ve cracked the code but I’ve been observing my patterns as well as the influencers’ and other LinkedIn members working out how to get a little closer to becoming an ultimate Influencer on LinkedIn.

Anna Kochetkova: lets talk about linkedin

To star with, WHY do we (or some of us) want to be an Influencer on LinkedIn or join the Pulse “cult”? Well posts on LinkedIn’s influencer network receive an average of 30,000 each. This is some impressive number for anyone working on developing their brand.

Many businesses are active in blogging and social media to improve overall brand awareness and thought leadership. Pulse posts boost an individual’s reputation, which can indirectly benefit that individual’s company brand.

So when I noticed that LinkedIn designed its own publishing platform I got super excited. As a writer and a marketer, this was goldmine for me. I wasn’t sure how do you become “the chosen one” so I went on to research. The best place to look was LinkedIn settings. At the time, LinkedIn had no information on the publishing platform but a few paragraphs on how to become a Pulse representative or an Influencer which, at the time, involved an application-like process. So I applied. I never heard back…

Let me take you back a little. I first started using LinkedIn about 2-3 years ago not really paying much attention or putting effort into it. I started my insentive journey on LinkedIn around a year ago when I decided to spend a few hours browsing around learning and understanding the channel. I picked up the value quickly and started to expand. I decided to treat LinkedIn like a challenge, eager to reach 500+ connections, attach many exciting projects and publish as many publications as I could.

I strategically planned my work and got my first 501 connections in less than a year. I got hooked up! I started to actively participate in Groups and their discussions, write more articles and cooperate with more publications, I talked to people on LinkedIn, commented on their work, endorsed when appropriate and recommended when was happy with. A few weeks into my LinkedIn “invasion” and I received an e-mail inviting me to post on LinkedIn.

While researching the LinkedIn publishing platform I bumped into a few interesting things I am eager to share with you.

LinkedIn Publisher

Anna Kochetkova: publishing platform waiting list

In order to actually “be chosen” to be a publisher on LinkedIn you need to do “well”. What does it mean? One of the most important things you will need to do to perform well on LinkedIn is choose the right topic. Accordingly, it’s important to remember that LinkedIn’s audience is composed of business minded professionals and career oriented individuals who are interested in networking and finding new opportunities. Play by the rules and you will “win” this game!

In order to climb the “LinkedIn ladder” you need to be specialising in a few favourable by LinkedIn areas:

Careers – this is self explanatory, I believe. It includes topics like interviewing, resumes and career advancement.

Business – it includes a few popular topics withing the category such as entrepreneurship, big businesses and business advice.

Self Improvement – it of course includes themes like how-to be more successful, improve happiness, and improving creativity.

There are a few other areas LinkedIn likes us to engage in such as technology, sales & marketing, current events and productivity.

Write along these lines and you are one step closer to becoming popular like Mik Jagger, or perhaps Jeff Weiner. Do not forget that LinkedIn is a social media channel and it is constantly evolving as well so check their topics out to make sure you are informed of what’s hot and what’s not.

I cannot stress this much enough, use images! Yes, LinkedIn is your professional space and your Grumpy Cat memes might not always work; however it doesn’t mean that you cannot use images. According to the study, over 70% of posts contain stock images or images that were republished from other websites. Some people also used personal photos, screenshots, quotes and illustrations. *I am currently working on my article on the importance of visuals on social media channels so stay tuned and watch the space. 

Please note that LinkedIn decides who gets labeled an influencer. “I’ve seen some non-influencers with over 20,000 followers. The Pulse appears to feature a good mix of influencer and non-influencer content.” says Brian Lang.

Interestingly, LinkedIn recommends writing shorter posts more often. Many studies have been done to show that longer blog posts perform better than shorter blog posts when it comes to traffic, social shares and links. Personally, I’ve noticed that my longer article received over a thousand views; however my shorter ones on average get just over 60. At the same time, I’ve also noticed that LinkedIn values good quality content and headlines no matter how long or short the piece is. Although my longer articles clearly got better exposure I saw other people’s shorter but valuable pieces getting even more views and comments.

I usually blog throughout the week, drafting a few new ideas on the weekends. From time to time I also write during the weekends but often save it for the Monday publish. Posts do get less social shares on the weekends on average, but competition from other writers is probably lower too. Publishing during the weekend could be a great opportunity to get noticed while influencers are taking time off.

I’ve also noticed that blogging about LinkedIn or timely events can also help with your exposure. LinkedIn seems to like to be featured. Timely events and news have always been of high value.

So pour yourself a cup of coffee or a green smoothie and start typing away – you are now one step closer to becoming an influecner.

Join the conversation on Twitter @TheContentQ 

Let Me Just Take a Selfie, or What is Personal Brand? Part 1

Anna Kochetkova: insert your brand here blog post

Personal brand might appear of no use to some people. However, did you know that it has to do with how our brain is wired? Branding has a lot to do with our survival instincts. According to Paul MacLean, the humans’ three distinct brains emerged successively in the course of evolution and now co-inhabit the human skull. Accordingly, the limbic brain emerged in the very first mammals. It can record memories of behaviors that produced agreeable and disagreeable experiences, so it is responsible for what are called emotions in human beings. Do you remember this Christmas Coca Cola advertisement “Always Coca Cola”? It still triggers a bunch of happy emotions in my head as soon as I hear its starting. If I liked soft drinks, Cola Cola would be stocked up in bulk at my place specially on Christmas. Thankfully, I was brought up soft drinks free.

Anna Kochetkova: the three brains


The limbic brain responds emotionally and asks, “Is this my friend? Can I put my trust here?” This is the essential brand level questions / ingredients that generates loyalty. When most fly or fight situation is defined, the rational brain creates a story to make sense of it all. How memorable that story will be is also set within the limbic system, by the amygdala, where the emotional impact of an experience determines its memorability.

Thus, branding (or brand development) personal or professional is not only and beyond business needs. Personal brand can steer important people away as fast as stick them around you like flies around honey.

Anna Kochetkova: rebranded mylie cyrus

Everyone have a personal brand. However most people are not aware of it and do not manage this strategically, consistently, and effectively exactly because they are not aware of their brand. Others, on other hand, are very sensitive about their brands and highly aware of its presence and importance.

When Mylie Cyrus, a little sweet angel, turned into half naked nuisance many people, mass media and social media were drowning in the judgmental headings and updates expressing their shock and dislike. Mylie, on other hand (or I’d say her brand managers), are aware of Mylie’s becoming a woman realising that her little angel image (read “brand”) is no longer turning fans into bucks. Re-branding or re-shaping her personal brand into an outrageous wracking ball girl worked perfectly whether you find her new look good or bad. Mylie Cyrus managed to increase her publicity from nothing to every single tabloid, her concert tickets are sold out and everyone is talking about her. According to Forbes Beat Reporter, Zack O’Malley Greenburg, since the racy performance, Cyrus has sold 90,000 digital downloads of her new track “Wrecking Ball” which moved into the 13th spot in the Billboard charts. Her Twitter activity rose 112% from the previous week. She added 226,273 new Facebook fans and 213,104 new Twitter followers.

The good girl is an adult now, and the Disney brand is kid stuff. Personal branding experts often recommend a gradual evolution for anyone who wants to project a new brand identity. It’s important not to alienate your current followers, right? Well, Cyrus’s fans have outgrown Hannah Montana too. So she needed to find a way to remain relevant while continuing to grow her fortune.

Her goal was to once and for all shed the squeaky clean Hannah Montana image and reset our relationship with her. Mission accomplished. Disney is now the last thing on our minds when we think of Miley Cyrus.

When Mark Zuckerberg, the C.E.O. of Facebook, started appearing at local haunts in San Francisco’s Mission District last year, one blog speculated that he was attempting to “rebrand himself as a Mission hipster.”

Brands can be thought of as a kind of symbolic shorthand that the irrational unconscious brain uses to facilitate its decisions. This is why Coke tastes better if you know it’s Coke and why your marketing efforts are depending on what emotional factors you are able to bring into play. The amygdala, it seems, gets to decide what you remember and what you do not, and it makes this determination based on the emotional impact of the experience. In other words, the power of your brand is determined by its ability to activate the amygdala.

Anna Kochetkova: personal brand my Amazon

So what is personal branding? Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. Once popped you cannot afford to stop!

With great brand comes great responsibility, says Glenn Llopis. “Once you create a personal brand, there’s no turning back.” Peter Montoya writes in his book: “Every time you fail, you dent your brand slightly. Enough failures – enough contradictions of your promise – and you’ll wreck your brand. People will start to assume that your promise is a lie and that you’re a phony. Then you’re sunk. Mayday. That’s why once you create a Personal Brand, everything you do is branding.” There is no separation between the personal and the professional brand, accordingly. Peter suggest to collapse your personal and professional life into static, pixel-perfect unity and your basic worth is assessed by the WOW-ness of its image.

The Oxford Dictionaries Online added the term “selfie”—the self-portrait taken in solitude and submitted to the gaze of millions, turning each of us into his own paparazzo. Everyone are now working on their brand self promoting and exposing. Personal branding is the subtext of all social networking: our vacation photos to attest to our ability to take luxurious vacations; the pictures of our babies so we can present ourselves as proud and caring parents and, of course, when we crack wise about current events, we demonstrate our wit, relevance, and political leanings.

 What is your brand? Join the conversation on Twitter @TheContentQ with #brandDev and LinkedIn

The Butler, Another Truly Amazing Story

If you have seen 12 Years Slave you might also want to watch The Butler

Personally, being the sensitive person I am I couldn’t finish 12 Years Slave as it made me sick, literally. To prevent myself from throwing up I had to stop half way through.

However when I saw The Butler DVD on the shelve I couldn’t resist. I was of course very nervous when sitting down to watch it. It was a great experience though and no food left my stomach (giggling).


As a white person representative, I’ve always felt very fortunate as I’ve learnt it very quickly that the majority of people are racist. The minority is truly sick racist; however there are still many people in the world who wouldn’t bring a dark skinned person into their homes.

The Butler is an inspiring and heart breaking story of one black man’s life from 1926 to the Obama’s first day of presidency – from the struggle of the white people’s abuse to the day of a black man taking the white people country’s lead. Fascinating!

In 1926, Cecil Gaines was raised on a cotton plantation in Macon, Georgia, by his sharecropping parents. One day, the farm’s owner, Thomas Westfall, rapes Cecil’s mother and shots his father. Cecil is taken in by Annabeth Westfall, the estate’s caretaker, and trains Cecil as a house servant. This is where Cecil’s luck begins. He learnt to work hard and stay away from the politics which saved his life and made him a good living… as good as it could be for a black man back in 1926.

In 2009, as an elderly Cecil Gaines recounts his life story, while waiting at the White House to meet the newly inaugurated president.

In between the 1926 to the 2009 where the story is….

Introvert?  Extrovert? It doesn’t matter!

I’ve been exploring Introverts and Extroverts for some time now. I’ve written a few articles and read a few more discovering the phenomena of, so known, being more or less social labelled as introverts and extroverts.

I am, myself, an introvert surrounded by extroverts hence I am constantly looking for better ways to explain the two and connect with each other better. Introverts are often seen as shy, reserved and typically self-centered individuals… well, in fact, they are simply thinkers.

Introverts are often perceived as anti-social, self-absorbed and … weird. Extroverts are loved by everyone and noticeable everywhere, they are loud and fun and everyone wants to be with them. Introverts are quite, they don’t have many friends and no one really notices them. Extroverts become successful business people (do they?), managers and leaders whereas introverts work in the library or get involved in some boring science activities (or do they?). Extroverts are always happy and introverts are always depressed. Extroverts are always stressed and introverts are always mellow.

extroverts and introverts


Discovering the spectrum of introversion-extroversion and uncovering the discrepancies was a topics, Nutrition & Well being Consultant, Melissa Legovic approached me a few months ago. I was seeking like-minded people to write a piece of this phenomena together; and Melissa seems to be interested in the topic.

Melissa agrees that we are often categorised into an ‘introvert’ or ‘extrovert’ labelled by people around us and many self-help books. However, Melissa believes that we need to really think about how accurate the ‘accusations’ are. Melissa introduced me to the Introvert-Extrovert continuum which basically illustrates that we are not The One or Another but the combination of the both. Here are some both extroverts and introverts’ definitions Melissa shared with me:

Characteristics of Extroverts Characteristics of Introverts
  • Talkative
  • Volunteers personal information
  • Easy to approach
  • Like to socialise
  • Outgoing
  • Get energy from being around others
  • Acts before thinking


  • Quiet and reserved
  • Private
  • Prefers to interact with fewer friends
  • Independent
  • Enjoys quiet
  • Gets energy from time alone
  • Thinks before acting


Melisa raises an interesting topic asking some challenging questions.

“How often do we find ourselves acting like an extrovert when we know (is it possible to know hundred per cent?) we are an introvert?  Do you often find yourself behaving like an introvert even though you prefer to be an extrovert?”  Melissa asks.

Melissa believes that we tend to switch our preferences from one to another. It doesn’t mean though that we ‘become’ an extrovert when required or other way round; however often shift from one to another and back depending on the situation. Let’s see what Melissa means by it:

  • You are an extrovert. However as soon as joined up with small group of close friends who you almost become an introvert. All of a sudden, you seem like the introvert in the entire group.
  • You are an introvert, but are working with a group of people who are more introvert than you; you have appeared to be an extrovert!
  • There is a team of introverts who are discussing an issue that needs solving. Everyone have something to contribute and there is lots of noise and chatter among the group.  You walk past and perceive it is a group of extroverts.

The point is that nothing is concrete and fixed” – says Melissa, – “It depends on the context as well as your nature.  It depends on, as I call it, the reference point.  It depends on how confident and familiar you are with the subject matter.  It depends if you’ve been having a good day or a bad day.

Historically, there has been just as much confusion in the psychological literature. Carl Jung originally defined introversion as a focus on one’s “inwardly directed psychic energy”. However, in the 30s, the psychologist J.P. Guilford showed that various attempts to measure Jung’s conceptualization of introversion resulted in multiple, distinct factors. In other words, there didn’t appear to be a single dimension of personality that captured all of introversion.

Jung defined introversion as an “attitude-type characterised by orientation in life through subjective psychic contents” (or focus on one’s inner psychic activity). Extroversion on the other hand was defined as “an attitude type characterised by concentration of interest on the external object” (or the outside world).

The most common misunderstanding of the extroversion-introversion dimension is that introverts are more introspective than extroverts. In reality, introverts are not necessarily introspective and highly introspective people aren’t necessarily introverted. In a recent analysis, Jennifer Grimes, Jonathan Cheek, and Julie Norem found that measures of Jung’s conceptualization of “Thinking Introversion”– introspectiveness, fantasy proneness, and having a rich inner life– were not significantly correlated with Big Five scales of extraversion-introversion, including a need for positive stimulation and gregariousness.

What many people ascribe to introversion really belongs in the intellect/imagination domain. Intellect/imagination represents a drive for cognitive engagement of inner mental experience, and encompasses a wide range of related (but partially separate) traits, including intellectual engagement, intellectual curiosity, intellectual depth, ingenuity, reflection, introspection, imagination, emotional richness, artistic engagement, and aesthetic interests.

Interestingly, “people who score low in extroversion are not necessarily turned inward; rather, they are less engaged, motivated, and energized by the possibilities for reward that surround them. Hence, they talk less, are less driven, and experience less enthusiasm. They may also find levels of stimulation that are rewarding and energizing for someone high in Extraversion merely annoying or tiring (or even overwhelming, depending on their level of Neuroticism)“, according to Scientific American.

CURIOUS FACT: Are you still having trouble deciding where you fit?  Sometimes people can exhibit characteristics which are not ‘typical’ of their type.


Melissa and I both have always felt like we are definite introverts; however most of people around us are certain of our extroversion. She calls this phenomena Enthusiastic Introverted Type. Therefore Melissa believes that it doesn’t really matter if we are introverted or extroverted as we tend to adjust to context. In saying that, I must ad that, knowing yourself allows you to adapt easier and fitter. If we are aware of what our strengths and weaknesses are whether it is our personality traits, experiences or skills, it no doubt makes our existence easier and happier.


However, if you are still not sure which type do you belong to, you in fact could be a representative of ambiversion.

The majority of the population are, in fact, ambiverts. Moreover, ambiverts seem like a grey area in the personality-type world. Our personalities are varying mixtures of introverted and extroverted functions. The majority of us have traits of both [introverted & extroverted] personalities which are contextually driven.

The say, ambiverts are people who don’t really prefer one way of functioning over another. What do you think? Keep the conversion going! Share your observation, opinion and research!

Acknowledgement: Scott Barry Kaufman, Scientific Director of The Imagination Institute in the Positive Psychology Center at the University of Pennsylvania – Nutrition & Well being Consultant, Melissa Legovic – Loner Wolf – 


The Ugly Truth About Multitasking

I’ve always thought I could multitask my tasks with no problem. Especially since stepping into an event marketer role’s shoes, where multitasking is in the core of the job, I felt like I am an absolutely multitasking guru. Everyone around me seems to be getting along with this beast too. How wrong was I! I wrote an article for criterion conferences I am very eager to share with you today:

Anna Kochetkova: The Ugly Truth About Multitasking

Did you know that only 2 percent of us can really juggle multiple tasks without our performance’s taking a serious hit? 

WARNING: one study out of University of Londonshowed that multitasking lowers your IQ by around 10 points. Are you now worried about missing out on higher IQ score because of the multitasking nature of your work, studies or personality? Don’t!

BREAKING NEWS: apparently there are exceptional people out there. David Strayer, a professor of psychology at the University of Utah, discovered a few “super” humans who can in fact multitask without sacrificing their performance. Dr Strayer calls them “supertaskers.” He believes that there is a very small but persistent subset of the population (which is about 2 percent) whose performance does not deteriorate, and can even improve, when multiple demands are placed on their attention,” explains a fascinating recentNew Yorker article on Strayer’s work. However, just like anyone extraordinary, these people are true outliers.

OPPOSITION VIEW: the rest of the world cannot multitask. “When you perform multiple tasks that each require some of the same channels of processing, conflicts will arise between the tasks, and you’re going to have to pick and choose which task you’re going to focus on and devote a channel of processing to it,” says David Meyer, a cognitive scientist at the University of Michigan.

HOW OUR BRAIN WORKS? Meyer’s work explained how multitasking is problematic. It turns out the brain’s ability to process information is limited in a variety of ways including processing channels, limits on data volume, velocity and, of course, working memory. You simply can’t do two cognitively complicated tasks at the same time.

LIFE APPLICATION: “I can listen to a radio and write this blog post” I would say. Some people will argue that they can talk on the phone while writing an e-mail or making notes which is multitasking. David Mayer explains that when you’re on the phone and writing an e-mail at the same time, for example, you’re actually switching back and forth between the two tasks. There is only one mental and neural channel through which language flows. David Mayer argues that if a task complex enough and you continue to switch between a few you will end up not completing both of them or end up giving all your attention to one task only as it would get too hard to concentrate.

Moreover, David Mayer claims that multitasking is simply dangerous for your health. “Even the most adept multitasker will ‘crash and burn”’ trying to resolve simultaneous conflicting demands”, he says. This is exactly why mobile phones are not allowed while driving in Australia. When you’re driving, you have to use the language channel to read signs and plan your next move. However trying to have a phone conversation while reading signs or making a turn will never work, one task will end up being unperformed. Mayer claims, trying to complete two or more tasks at once can take 50 percent more time or longer (depending on the complexity of the tasks). This does not sound like something any of business people would want to hear. However it is not all that sad.


Finding Out What Works for You: Scheduling vs Multitasking POSTED BY TIMEA

The Internet: love it or hate it?

- Young people are constantly staring at their mobile screens.

- People now talk to their phones and screens more often than relatives.

- People seem to prefer online to offline, the real world.

- Predators can now find our kids easier and more discrete.

- The Internet and social media obsession is an addictive disease making people fat, dumb and anti-social. It is all about businesses making money.

The Internet: love it or hate it?

About a century ago it was television that was blamed all the world’s miseries for.  In 2014, when its now been 10 years since we moved to Facebook for our friendly catch ups and witch-y bragging, it is all about social media being evil. Just like forbidden music on the radio, evil TV sets tearing families apart and mobile phones radiation, The Internet has now separated our world into obsessed with it and totally hate it.

Anna Kochetkova: The Internet: love it or hate it?


I happened to be dating a hater while representing an obsessed lover on the Internet. Opposites attract, indeed.

I myself moved on from “Facebook? Me? No way” in 2008 to “OMG this is amazing” in 2010. I wasn’t born the way I am now about the Internet. I was the last kid on the block who’s parents finally got a computer (even though all it could do was showing an empty blue screen). I also became a victim of online thread years before media started to talk about online bullying. I’ve gone through some long and steep learning curve before I was converted into the Internet follower and social media lover.

Social media is now my job, my passion and my leisure. Is it evil because it took me off the real life putting behind the screen? Am I deprived from sleep, social interaction or started loosing my mind? Am I a lonely and anti-social individual hiding behind the screen of my laptops with 20 cats sleeping all over my desk? Believe it or not but I am one of the most social people you will ever meet, I have no sleeping issues, exercise regularly, spend as much time outside as I can, have no cats and have been in loving long term relationship for over 4 years now. The Internet has changed my life a lot but it has not changed who I am.

I am an introvert. I love my me-time. I am not lonely when I am alone. The Internet, in fact, feeds my cravings for being along enhancing my offline life. I’ve embraced social media almost fully integrating it into my life sharing, researching, chatting, updating, learning, buying, producing, selling, etc, etc, etc. However, when I get tired I turn it off, I go for a run and come back into the online stream fresh and excited.

Society is founded on communicating knowledge. That is why language and writing were invented. The Internet is just a faster way of exchanging that knowledge. Like cars were faster than horses and the telegraph faster than letters, the Internet is just a step up on the road to instant communication of thoughts, ideas, and information.

The Internet has changed our lives making some practices obsolete and others enhanced. The Internet has replaced some of the things people used to do regularly. Handwriting a letter, for example,  78 percent of people in America is something they have given up.

Is Spongebob Ruining Our Kids Lives?

I love animation wether it is American, Russian, Mexican, Japanese or European production. I’ve always loved living in colorful imaginary worlds of Disney. It resonates with my personality and occasional escape-tism. Although The Little Mermaid and Bugs Bunny used to me my two heroes in my late childhood I did not plan to become one of them. My answer to the question ‘Whom do you want to be when grow up’ was traditional including a few ‘ordinary’ options like a vet, a cosmonaut and whatever else was a popular back in Russia in the early and mid 90s.

A few weeks ago a friend of mine told me that his nephew (a new generation kid) wanted to be Spongebob when he grows up.

Anna Kochetkova: spongebob burgers

I started watching Spongebob fairly late in my life because back in Russia (when I was a kid) we only watched local or Japanese production with only a little bit of Disney sprinkles. I always loved Spongebob but of course never wanted to be one. At the end of the day, he is a sponge. How can he be a role model? Apparently, he can.

My friend’s nephew announced his hero (Spongebob) which absolutely shocked my friend who replied with the following: ‘So you want to be a middle aged guy who flips burgers his entire life, cannot pass a driving license exam and goes jellyfish catching on the weekends with a Sea Star who appears to be either really dumb or intellectually challenged?’

It made me thinking… I grew up with fairly tales. I grew up with my mothers stories she read me about Vikings, warriors and princesses, witches and magic. The year 2014 kids love Spongebob. Don’t get me wrong, I love the Spongebob happiness and easy attitude toward life; however, as my friend pointed out, Spongebob has no ambitions, no drive and cries every time something goes wrong in his life, he is naive, trusting and always gets in silly troubles in real life could cost our kids their lives.

Is modern animation production putting our kids in danger? 

Five Elements I Stand By: Creating Awesome Brands

I love this SlideShare so felt obliged to share it with you! Take a few minutes and check it out.

These are the elements which make up the working environment of your dream (well, or mine, definitely lol). These five elements generate millions in revenue, changing the world. These five elements make up awesome brands! Be a part of The #awesome!

The Curious Case of Anna Kochetkova: from sole trader to full timer.

It’s almost been a month since my last post. How embarrassing! I must admit I’ve gone slack with my blogging because I’ve been blogging for everyone else but myself. My freelance writing was going pretty good and I was running out of hands with the amount of coming through work.

Although I was snowed down with writing I accepted a job offer starting my marketing career from scratch. My marketing experience goes back a few years ago. It started with search engine optimisation and copy writing. I’ve now taken a new challenge aboard and joined an event marketing team within a large Sydney organisation starting up as a marketing assistant. It doesn’t make sense to you? 

Starting up with criterion conferences

So many people are working hard on moving on to working solo lifestyle (or partnerships), embracing self-employment whereas I moved on from sole trading to employment agreeing on earning less money than I was making two weeks ago, freelancing for mortgage brokers and small accounting firm. Why would I make such seemingly stupid move in my career?

I worked for IT, finance, music, building, education and a few other industries over the last few months which I enjoyed a lot; but I felt like it was time to move on. It might sound absolutely crazy to you but my desire to try working for bigger sharks grew proportionally with the growing amount of freelance work I started to get. Childish for some, challenging for others, I decided to abandon self-employment and dive into the corporate world. And you know what, I am also determined to make an exciting career out of this experience, before I jump into a new adventure. Does it mean I won’t blog anymore? Of course not! As soon as I get back on my feet I will be back typing my life away. Give me about a week or two! :)

Does it mean self-employment wasn’t for me? I cannot give you a definite answer at this stage in my life. I think I lacked the courage and the knowledge. I don’t think I was tough enough. However, I did enjoy working for myself and I feel I will be back. However at this time of my life I am embracing something different. I am sailing towards the unknown.

I had to say No to a few potential clients and even a few current ones which pissed them off. I am thinking it will affect my brand in the future; however sometimes we are ought to make tough decisions in order to move on forward. So here I am, undressed by my honestly, telling the whole world that I’ve swapped self-employment, thousands of people chase, for corporate full time employment starting from the very beginning of the career ladder.

If you find this experience curious stick around – I will be blogging a lot about it. 

BONUS ANNOUNCEMENT: in the course of my work with Parramatta based accounting firm I was lucky to work on trade show organisation. The experience is absolutely priceless! I’ve started drafting the blog and will be sharing it with you hopefully in about two weeks. I highly recommend you stay in touch – it will blow your mind away.

I am also running my second City2Surf tomorrow and if you are in Sydney, please feel free to come down to Bondi Beach! See you at the finish line!